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Product Listing Ads Ad Group Structure Best Practices

The following are the two main advance strategies to ensure a refined and profitable PLA campaign:

Use the “All Products” Ad Group

Though a merchant is strongly advised to create...


Restricted Products On Product Listing Ads

Restricted Products On Google Shopping Though Google Shopping provides all sorts of Product Ads, it never serves anything which is inappropriate as per Google’s ‘family safe’ criteria. Those items...


Create Best Seller Ad Groups On Google Shopping Ads

Identify the Best Sellers In Google Analytics To start with your best seller ad group, the first thing that you need to do is recognize the products which...


AdWords Label And Product Targets

Product Listing Ads Product Targets Once you have created and saved your Ad group, the next step is to setup targets for your products. This is what Google AdWords will...


Product Listing Ads Ad Group Strategy

How to Create Brand Ad Groups For 'Product Listing Ads'? Just like other ad groups, merchants can create ad groups for specific brands; all that you have to do is use...


How To Set Up Your Google Merchant Center Account For Google Product Listing Ads (PLAs)?

The first and the foremost thing that you need to do is to get yourself up and functional on the Google Merchant Center - the place where you...


Creating ‘Product Listing Ads’ Extensions on Google Shopping

Why Create a New AdWords Extension for Your 'Product Listing Ads'? In the beginning, when merchants set up their PLA Campaigns, instead of using a pre-existing extension, they should create a new...


How to Link AdWords Account to your Google Merchant Login

This is How You Can Link AdWords Account to your Google Merchant Login 1) First and foremost, log into your Google Merchant Login (GML) 2) Next, go to Settings, followed by...


Getting Started With Google Product Listing Ads

We express our thanks to you for showing interest in this book on Google Shopping. With more than 100 pages, this great resource was created by inputs from SEMConsultants Google...